Thank you to our sponsors!


 
 

As it did in 1865, Stetson today embodies the resourceful, authentic, and diverse american spirit. Rich in history, the story of Stetson continues in step with the journey of America - ever evolving and timeless.

 
 

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Cowgirl Magazine. Inspiring the Western Lifestyle


 
 

Join Anthony Lucia as he interviews the brightest stars in professional rodeo from the stage, presented by Justin Boots, in Las Vegas. 


 
 

Terry Wheatley was raised in a ranching family in Red Bluff, California. Both her husband and son are former professional rodeo cowboys. The band of winemaking cowboys she met in the wine business inspired her to create Purple Cowboy wines.


 
 

The official mattress sponsor of the stetson country christmas. Founded in 1986, Mattress Firm strives to help customers find the beds they want at the price that fits their budget. Today, Mattress Firm has grown to be America’s largest specialty mattress retailer, with neighborhood stores in 49 states across the country and a passion for helping people find the right bed. Mattress Firm helps customers’ budget stretch further with a broad selection of mattresses and bedding accessories from leading manufacturers and brand names, including Serta, Simmons, tulo, Sleepy’s, Chattam & Wells and Purple. In 2016, Mattress Firm was acquired by Steinhoff International Holdings, N.V. Committed to serving its communities, the Mattress Firm Foster Kids initiative, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed.


 
 

The differences between every human being are many. But, there is one thing that is common amongst those that choose to stand out in the crowd and that’s their metal. Whether it be a buckle, championship ring, cross, custom car, trophy or a body piercing, your metal is a symbol of who you are and what you aspire to become. It’s your badge. A snapshot into your psyche. Your metal is about pushing it to the limit, having the guts to hang it out there and a reminder that says you came, you saw, you kicked ass and you’ll be back.


 
 

Roper boots were started in 1994 with the introduction of the Horseshoes footwear line. Roper western boots are designed with comfort, wearability, quality materials and craftsmanship in mind! Whether you're looking for casual cowboy footwear, traditional western boots, or fashionable cowboy boots, Roper has a boot for you! Sheplers is proud to carry a variety of Roper western boots for your every need!